Representative Case Insurance - Sales & Customers
Master Data Management Systems
Proposal of a solution based on the construction of an architecture resting on an MDM system (Informatica MDMD), that centralizes, unifies and improves the quality of customer information, making it available in real-time to both operational and informational systems.
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The approach
The company needs to have a 360-degree view of the customer, integrating the information available in the different operational systems, improving quality and centralizing management.
Results
The solution implemented allows to unify the company’s information on more than 7 million customers, processing more than one billion records and providing a real-time response.
The implementation of the system brought
important benefits to the company:
- Improved customer knowledge.
- Improved customer experience.
- Increased operational efficiency.
- Improved effectiveness of commercial campaigns.
- Reduced operational and reputational risk.
